Sometimes it pays to be picky with who your customers are, especially when it comes to your limited-build exclusives. That was the game Ford played with its second-generation Ford GT supercar. A move that many considered a touch ballsy for the American carmaker. But surprise, surprise, according to a recent Chasing Cars survey, Ford’s supercar surprise comes out on […]
Author: themotormuse
There are a lot of things car enthusiasts can’t agree with. Torque or horsepower, petrol or electric, SUV or sedans. You get the idea. Yet, when it comes to naming the most beautiful car of all time, common folk, industry veterans, and fart-sniffing connoisseurs can all agree on nominating the Lamborghini Miura. They say beauty is […]
To paraphrase a quote from Mahatma Gandhi – ‘I like electric cars, I do not like electric car advocates.’ I’m sorry, but there is just something insufferably sanctimonious about electric car fans. It is as though they are better than you. Well, they aren’t. There remains a price to pay for one. On the forecourt […]
Sometimes you will find yourself on lady luck’s ‘shit list’, which sucks, but life is like that. However, no amount of divine avarice will land you in a Sisyphean-like loop. Not unless a prankster god is doing it for the shits and the giggles. Because being the butt of a grand cosmic comedy is the […]
They say that time has a way of wiping away the wide-eyed optimism of youth to leave an empty husk of cynicism. Nowhere is this more apparent than my view of industry award announcements like the Oscars, the Grammys, or one of many Car of the Year titles. It is no surprise that the Oscars and Grammys […]
You know you have screwed up when everyone shows up to the party in better outfits than you. In my case, I rocked up to a campsite in a banged-up little Honda Jazz amidst a park full of decked out 4x4s. At that moment, I felt like a house poodle walking into a den of dire wolves. […]
Ever since hybrid supercars burst onto the scene, there is a Mexican standoff going on in the automotive industry. And it all hinges on the question of “who will pull the trigger on the next hybrid-electric performance rush?” Porsche took the lead with its hybrid Cayenne and Panamera a decade ago. But since then, no one else […]
An old and familiar name popped up in my inbox today. And it’s a name that rarely gets any mention outside of Europe – Lancia. Can’t blame the rest of the world for its ignorance though. The brand’s only product is a 10-year-old lipstick-wearing Fiat 500 that is being ‘exclusively’ sold in Italy. So, to […]
I know the following sentence is challenging for anyone with an ounce of petrol in their veins. But for a moment, turn your baseball caps forward and put down that can of Red Bull. When I mention the word ‘Mitsubishi’, you need to forget about forest-blasting Evolutions and desert-conquering Pajeros. Got it? So, what is […]
Of all the realities we could be living in, a reality where Jaguar hits the big reset button isn’t one nobody could have foreseen since coming under the ownership of Indian giant Tata. Sadly, for fans of the Big Cat, this is the reality we are living in now. Troubling signs appeared in 2018, with the company […]