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Musings on the Past

What is a premium car? and What is its future?

Commentary on car design is very subjective but we can all agree that when someone mistakes your car for a Maserati, that’s generally a good thing. Even more so when the car in question isn’t some sporty coupe with a tongue-curling latin name on its flanks, but a middling four-door family car from Japan with a […]

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Musings on the Past

Vale ASIMO, Honda’s walking wonder

After 18 years of stumbling its way into our hearts – and backwards off a staircase  – Honda has decided to pull the plug on any further development of its bipedal wonder, ASIMO. The news of its suspended development is one that has been met with general indifference from the average Honda fanbase, a reaction […]

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Musings on the Past

Remembering Porsche’s mid-engine origins

You can not call yourself a petrolhead if you are completely oblivious of the celebrations going on in Stuttgart this past weekend, or indeed this year. For those in the dark or have had their cognitive abilities hampered by excessive petrol fume inhalation, last weekend was the 70th anniversary celebrations of the Porsche ‘brand’ as […]

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Musings on the Past

The car that made and broke a brand – The Schrödinger’s Car

A good product makes a company, a bad one sinks it quicker than the Lusitania. That is as fundamental to the rule of business as you can get. An exception to this fundamental is but a zero division equation. It is impossible. There cannot possibly be a product that is so delectably good that it […]

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Musings on the Past

Our Autonomous Future Part 3: The New World Order

It took sixty-six years from the moment humankind figured how to pull off powered-flight to us landing on the moon. Never in human history has there ever been such a rapid pace of development as the journey from Kitty Hawk to the Sea of Tranquility, and much of it had to do with how the […]

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Musings on the Past

Our Autonomous Future Part 2: A Passing Phenomenon

I’ve never been to Mercedes-Benz’s museum in Stuttgart, but I’ve been told that visitors are greeted by a stuffed horse standing next to the words “I believe in the horse. The automobile is only a passing phenomenon” at its entrance. Those words were uttered in 1905 by Kaiser Wilhelm II, the last emperor of Germany, […]

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Musings on the Past

Vale Kenichi Yamamoto, the Man Who ‘Made’ Mazda

If there is one thing that makes the automotive business more endearing than one that sells toothpaste is that it is full of colourful personalities whose passion and work shines through the success – or failure – of any one car they were responsible for. However, in a business made of enthusiasts, very rarely would […]