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Musings on the Motoring World

BMW acquires Alpina – possible BMW sub-brand to rival Maybach in the works

One of the best-known manufacturer-tuner collaborations in business is set to grow closer as BMW acquires Alpina. In a BMW Group statement, the Alpina name will join its portfolio once its current cooperation agreement expires after 2025.    BMW-Alpina, a bromance unlike any other Being the big brother, BMW rationalises the acquisition as securing the “long-term […]