The Motor Muse
There is an often-quoted curse that goes something like this: “May you live in interesting times”. That sounds encouraging, but it is not. The implication being that “interesting times” are often tumultuous and filled with uncertainty. If your business is the automotive one, we are certainly living through such times as nobody is certain where […]
As the clock counts down to the end of 2018 talking heads will definitely be going over the big events of the past 365 days. Most certainly there will be a lot of talking points when it comes to international events, politics, and a tiresome triade of celebrity gossip, but when it comes to tech […]
Late last year a New York-based beverage producer managed to raise its stock price by an incredible 500%. How did it do it? Did they hatch an evil plan to control the world’s supply of sugar? Do they have Coke’s secret to peddle liquified cocaine? No, what they did was an even greater stroke of […]
Commentary on car design is very subjective but we can all agree that when someone mistakes your car for a Maserati, that’s generally a good thing. Even more so when the car in question isn’t some sporty coupe with a tongue-curling latin name on its flanks, but a middling four-door family car from Japan with a […]
Many scientists believe that the lasting legacy of our existence would be our earliest. Scores of scientists and engineers work tirelessly to ensure the preservation of the Mona Lisa while cave paintings have survived far longer than collective human civilisation itself, and will likely continue to exist without any preservation. Just as how the 1990s […]
It took sixty-six years from the moment humankind figured how to pull off powered-flight to us landing on the moon. Never in human history has there ever been such a rapid pace of development as the journey from Kitty Hawk to the Sea of Tranquility, and much of it had to do with how the […]
I’ve never been to Mercedes-Benz’s museum in Stuttgart, but I’ve been told that visitors are greeted by a stuffed horse standing next to the words “I believe in the horse. The automobile is only a passing phenomenon” at its entrance. Those words were uttered in 1905 by Kaiser Wilhelm II, the last emperor of Germany, […]
Industry veteran and serial straight-talker Bob Lutz stirred the hornet’s nest recently by declaring that the automotive industry is on its last legs, 20 years to be exact before the autonomous revolution would render all human-operated cars, buses, and lorries, redundant. The outspoken businessman envisioned a future where driverless faceless electric pods zipping around city […]