The Motor Muse
One of the best-known manufacturer-tuner collaborations in business is set to grow closer as BMW acquires Alpina. In a BMW Group statement, the Alpina name will join its portfolio once its current cooperation agreement expires after 2025. BMW-Alpina, a bromance unlike any other Being the big brother, BMW rationalises the acquisition as securing the “long-term […]
Goodness, it has been nearly half a year since my last update. That is pretty much the expected life of a cosmic star in today’s media space. But don’t worry, I didn’t catch the ‘Rona. I just caught something much worse, apathy. And I blame the current G20-generation BMW 3 Series for that. It isn’t as though […]
After years of speculation on whether the second-generation BMW 2 Series Coupe will become a front-wheel-drive model, Munich has answered our concerns. And it is an emphatic no – rear-drive is still on the menu. So, chalk up the 1 Series-based 2 Gran Coupe as another of BMW’s anomalies. The BMW 2 Series Coupe is keeping its […]
First things first, I take no pleasure in writing about car advertisements. Advertisements are half-truths wrapped in a shiny and often unscrupulous veneer. Most advertisements annoy with a pathological need to reinforce its corporate slogans and jingle. And only a handful offer something remotely entertaining in its show-stopping brainwashing act. I’m aware that one of the […]
Oh, what I give to be a fly on the wall of BMW’s product planning division? Not for reasons of corporate espionage. But simply to catch a glimpse of what goes through the minds of the brains within Munich. Particularly to hear the conversations that led up to the creation of this 11th-hour model, the […]
No doubt that BMW was already bracing for the internet storm that would engulf the MY2020 M3 and M4’s debut. As a token of goodwill, the company also rolled out a third M product as a surprise. Called the BMW M1000RR, BMW touts it as “the first M model from BMW Motorrad”. So, while the […]
After months of going through the five stages of grief, the worst fears of BMW commentators have come to fruition. The sixth-generation M3 and second-generation M4 have been blessed/cursed with a supersized interpretation of the BMW kidney grille. Many are acting as though the massive grilles is the biggest betrayal to what BMW design stood […]
Whether it was started to stand apart from its peers or just out of sheer rebellion against the zeitgeist, the BMW ActiveHybrid series was one of the more interesting, if less celebrated, experiments BMW ever conducted. Yet, it is one that many might not even remember it even existed. Can’t blame them for that though, […]
Did you know that famed BMW tuner Hartge is no more? Don’t worry if you didn’t, not many are aware. In fact, the only mention of its demise is a short uncited entry in its Wikipedia page, a Facebook announcement from a Chinese importer, and this, a one-off Mercedes-Benz W124 fitted with a bored-out engine […]
It doesn’t bode well for a top drawer performance car like the BMW i8 to have a lengthy press release written about its imminent demise. In a world swamped by online tribute articles to any little morsel of historical significance, it must be galling for BMW’s communications department to remind the public of the i8’s […]