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Musings on the Motoring World

The Lotus Emira represents a beautiful end and beginning

As Semisonic put it so succinctly, “Every new beginning comes from some other beginning’s end”. And the Lotus Emira – touted as Lotus’ last combustion engine model – represents a promising rebirth for the beloved brand.  Sure, that sounds like I’m jumping the gun a little. Nobody outside Lotus has driven the Emira, much less taken delivery. […]

Categories
Musings on the Motoring World

Why Lotus needs a supercar, not an SUV, to thrive

Looks like the next few years is going to be an interesting time for Lotus. The Hethel-based company’s new owners, Chinese car-maker Geely, has been reportedly drawing up a £1.5 billion-plus investment to revitalise it. And if the developments over the last few months have been any clear indication, it won’t be yet another Bahar-esque […]