The Mazda CX-60 isn’t just another SUV to plug another gap in the market. It is more than that. What you are witnessing is the launch of Mazda’s future. Just as Mazda’s Skyactiv revolution began with an SUV, so too will its premium market campaign start with another. Loaded with intent As its double-digit designation implies, the […]
Tag: Mazda
Traditionally the LA Auto Show isn’t the motor show that will dominate headlines, at least not on the scale of Detroit, Geneva or Shanghai. Think of it as the Oscar season to the summer blockbuster, only without the expected critical acclaim. This year, however, was a little different as the show made headlines with one […]
If the considerable number of unopened bottles of wine in my cabinet is any sign, it is that I’m quite unlikely to be an alcoholic. This isn’t some humble bragging of being “high on life” and “not needing alcohol to have fun”, I’m very much a social drinker who doesn’t need a moment’s encouragement to […]
If there is one thing that makes the automotive business more endearing than one that sells toothpaste is that it is full of colourful personalities whose passion and work shines through the success – or failure – of any one car they were responsible for. However, in a business made of enthusiasts, very rarely would […]