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Musings on the Motoring World

I swore off the MX-5, only to buy another MX-5

If the considerable number of unopened bottles of wine in my cabinet is any sign, it is that I’m quite unlikely to be an alcoholic. This isn’t some humble bragging of being “high on life” and “not needing alcohol to have fun”, I’m very much a social drinker who doesn’t need a moment’s encouragement to […]

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Musings on the Past

The car that made and broke a brand – The Schrödinger’s Car

A good product makes a company, a bad one sinks it quicker than the Lusitania. That is as fundamental to the rule of business as you can get. An exception to this fundamental is but a zero division equation. It is impossible. There cannot possibly be a product that is so delectably good that it […]

Categories
Musings on the Motoring World

The Lancia Fulvia Coupe was the quintessential Lancia

Here is a fun question never to ask at parties. “What is the quintessential <insert car brand here>?” Depending on your company it could either be a night of heated discussions or your first step into your new status as a social pariah. Either way, there will be no satisfactory answer. How do you encapsulate several […]